28 April, Istanbul, Turkey — Nepal Tourism Board (NTB) represented Nepal at the Pacific Asia Travel Association (PATA) Annual Summit 2025 held in Istanbul, Turkey from 21 to 23 April 2025. The three-day event, held under the theme “Timeless Wisdom for a Sustainable Future”, brought together global tourism leaders to discuss the future of responsible and sustainable travel.
During the Government/Ministerial Session on “Building a Sustainable Future”, NTB CEO Deepak Raj Joshi highlighted Nepal’s ecotourism models, community-based practices, and key sustainability initiatives. He also promoted the upcoming Sagarmatha Sambad—a global dialogue on climate change and sustainability—scheduled to be held in Kathmandu from 16 to 18 May 2025.
In a special appeal to the global tourism community, NTB CEO invited international buyers and travel professionals to participate in the Himalayan Travel Mart 2025, which NTB is organizing in partnership with PATA Nepal Chapter from 3 to 5 June 2025 in Kathmandu. The event aims to showcase Nepal’s diverse tourism offerings and foster global tourism partnerships.
On the sidelines of the summit, NTB and PATA signed a Memorandum of Understanding (MoU) to collaborate on the development of a Tourism White Paper, creation of joint forums, and institutional capacity-building initiatives.
NTB also held a strategic meeting with Dr. Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC), to explore collaboration on sustainability accreditation, destination memberships, capacity building, and joint research on sustainable tourism.
Additionally, NTB delegates engaged with global tourism experts, data scientists, AI professionals, and sustainability leaders through a series of sideline meetings, recognizing the value of evidence-based approaches in repositioning Nepal as a destination that offers meaningful, once-in-a-lifetime experiences.
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